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Introducing My New Model: THIS Magnificence


In case you missed it, I introduced the launch of my new model, THIS Magnificence, final week. It got here with so many feelings, so many issues to do, and a lot gratitude that it’s taken me till now to write down a weblog put up about it. I developed THIS for this group, so it solely is sensible to share the story right here.

Earlier than I get into extra concerning the model, I need to say an enormous THANK YOU – from the underside of my coronary heart – for all of the help on it this far. Even when you haven’t bought something, the likes, the reshares, the DMs, all of it, has really meant the world. I can’t wait to proceed to see your orders are available and to listen to your whole ideas. Up to now we’ve had such an excellent response, which is simply the cherry on high.

If you wish to help the model, you possibly can comply with us on IG and/or store merchandise on our web site.

Alright, so let’s get into the model somewhat bit. I don’t need to write a novel right here however I’d like to share extra of the intention of the model. Listed below are a couple of key components of our model and merchandise:

+ Much less however higher is our essential core worth
+ Made in Italy utilizing clear components
+ Launched with 2 merchandise (store right here), extra coming!
+ The preliminary merchandise are supposed to look good on all pores and skin tones, for something in your calendar

As a blogger turned influencer (and somebody who is of course obsessive about magnificence), I’ve tried every little thing over time in terms of magnificence merchandise. And whereas I really like testing issues, I’ve reached some extent in my life the place I’m additionally craving much less. Much less stuff in my dwelling, much less objects in my closet, much less waste, much less of every little thing…apart from the great things.

I at all times had the thought of beginning a magnificence model since highschool. And it felt like a pure evolution for me, however as my life developed, my yearning for much less began to actually stick out to me. I ultimately had the thought to begin a model that was rooted within the LESS BUT BETTER strategy, and that’s the place THIS began.

Whereas I do crave much less in life, I even have larger expectations for the issues I preserve aka I would like the objects I do select to buy or preserve in my dwelling (all areas included) to be good – actually good. I would like each side of my life to really feel curated, from my closet to my make-up drawer.

THIS is my curated strategy to your magnificence routine. 

We launched with two merchandise in two colorways: Type Issue, our long-wear lip liner and All the time On, our satin-finish lip coloration. These really really feel just like the fundamentals for a lip you possibly can put on each day. Whether or not it’s to drop off, date night time, work, dinner with the ladies, a gathering, or no matter, these are supposed to get you thru your day, with one much less choice. Which may sound tacky nevertheless it’s actually what has pushed me to have such excessive expectations of THIS merchandise. All the things is made in Italy and lives as much as EU requirements, and I’m not joking after I stated I went by limitless checks with the merchandise as a result of I wanted them to be excellent.

We now have huge plans for THIS however the model values will stay the identical: much less however higher. Luxurious merchandise with most payoff. We need to earn a spot in your house, and in your each day routine, and I actually do really feel like our launch merchandise dwell as much as that.

I’d LOVE to listen to from any of y’all who’ve tried our lip merchandise up to now. Additionally, if there’s a product you’d like to see within the lineup finally, I’m all ears.

xx

Ashley





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